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We believe generative AI will unlock enormous potential. Scale, speed, and customization will reach new levels.
When we apply AI for our billions of users, creators, and businesses, the impact is exponential. AI in Search is helping people find answers to more specific and complex questions. It’s also powering new ways to explore and create on YouTube, where people are looking for possibilities, discovery, and inspiration.
As we see AI evolve digital experiences, the role of advertising to connect people and businesses is as critical as ever. We help people find what they want in this vast world of information. And, as they explore, relevant and resonant creative is still what makes the difference for advertisers.
- Improving knowledge, learning, creativity & productivity in our products
- Building the most helpful personal computing platforms and devices
- Building and deploying AI responsibly
- AI that helps people do what they care about most